Web Services
What do you need to shine online? My services include:
web design, web marketing, online store set-up, and web maintenance
Web Design
Web design is all about creating a presence that communicates your message to your customers. It is more than having a “pretty” or “cool” web site. It is about engaging your customers, enticing them to come back, and leading them to “do business with you” - whether that means calling you, dropping by your store, or signing up for a newsletter.
When working with you, my client, we will discuss your overall web strategy (what you hope to achieve) and identify the elements needed to achieve those goals. Planning will include content inventory, placement and priority of content, graphic style, tone of the written content, and functionality (what visitors can do on the site). Throughout the web design process, the focus will be on reaching your customers in a way that they find informative and compelling.
Our objective is a web site that:
- delivers a clear and compelling message
- targets the message to your customers
- is simple to navigate
- has a sensible content structure
- is visually appealing
- is easy-to-use
Search Engine Friendly Web Sites
Customers rely heavily on search engines like Google to find web sites of interest. My web sites are designed to be search engine friendly. That means search engines can effectively index the site content. As a result, your web site will be easier to find when users search online for your products (or services).
Don't just be online, positively shine online ... and reap the benefits!
Web Marketing Plan
A web site populated with quality content, and built to be search engine friendly, will attract some traffic. But to maximize your web investment, web marketing is essential.
Web marketing is a collection of activities aimed at building your brand, and ultimately increasing your business. It includes:
- search engine optimization
- email marketing
- online advertising (including search engine marketing, like Google Adwords)
- social media
When assessing what role social media might play in your marketing strategy, we will consider such questions like:
- Could blogging be an effective marketing tool?
- Should you use Facebook to promote your business?
- Would Youtube be a useful marketing tool?
- Are there any potential benefits to using Twitter to "tweet" about your business?
In developing a marketing plan, we will select those marketing activities that fit your business, your budget and time restraints.
Online Store Set-up
Got great products you want to sell online? Or perhaps you want to sell educational materials, premium content, or your own eBooks. Or perhaps you would like customers to pay online for services you deliver offline.
Setting up an online store entails all the planning for a brochure-style site plus store functionality. For example, shopping carts, online payment systems, inventory, shipping and return policy.
The availability of PayPal for payment processing is a boon for small business because it allows them to cost-effectively accept online payments.
Interested? Let's talk - and get your "open for business" shingle on the web fast.
Web Site Maintenance
Keeping your web site updated, with fresh content, is critical to maintaining visitor interest. Together we can define your content strategy to decide what content should be updated, how often, and by whom.
For smaller brochure style site, web editor software might suit your needs. Or perhaps a more formal content management system (CMS) such as Joomla would serve you better. We will assess your needs and pick a system that will work for you.
With some training and new found confidence, you will be able to keep your web site is peak working order!
